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Hello, Wellcome to

ICEL'S
Portofolio

About Me Portfolio Contact Me!

Hello! | Halo | Sawadee ka | こんにちは | 안녕하세요 | 你好 | Xin chào | Hola | Hi

I'm Patricia Michelle Razali
Impactful visual storyteller
You Can Call Me ICEL !!
Creative soul with bright energy
First placeholder image of Michelle Second placeholder image of Michelle

A Bit About Me

A passionate Visual Communication Design student at BINUS University (5th semester) with over 2 years of design experience. I’m dedicated to creating designs that combine functionality, strong visual appeal, and meaningful storytelling.

Thriving in collaboration, guided by empathy, and driven by the joy of bringing ideas to life, I am ready to strive toward creating impactful works that truly connect with people.

Education

BINUS University (2023 - Present) Bachelor of Design in New Media

SMA Bunda Hati Kudus Jakarta (2020 - 2023) Science Major

Experience

Vice Coordinator of Event (2025) HIMDKV

Tutor DKV - BINUS (2024) SASC Mentoring Program

Mentor DKV - BINUS (2024) SASC Mentoring Program

Project Manager (2024) Comparative Study HIMDKV “PDKT”

Freelance Designer (2023 - Present)

Freshmen Leader FYP B28 (2023) First Year Program BINUS 2028

Freshmen Partner FYP B28 (2023) First Year Program BINUS 2028

Skills

Creative Direction | Branding & Identity | Layouting | Typography | Photography | Social Media Design | Visual Storytelling | Illustration

Adobe Creative Cloud | Illustrator, Photoshop, InDesign, Procreate, Lightroom, After Effects(basic)

Selected
Projects

Layouting Branding Graphic & Illustration

Branding

Icel Branding
Packaging Redesign

Greenfields

Branding

Greenfields Kids Edition brings a playful packaging design for children aged 6–12, inspired by their favorite hobbies and activities. With a cute and colorful design that matches each flavor, the packaging maintains Greenfields’ premium identity while adding a warm, playful touch.

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< Character Cards
Logo Redesign

Mic & Meg's Little Things

Branding

Mic & Meg’s Little Things is a brand that represents the beauty of handmade creations, with beads as its core material. The logo, formed from two “M” initials in an embracing gesture, symbolizes connection, care, and togetherness, while the beads highlight craftsmanship and attention to detail.

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< Eco Branding
Logo Redesign

TECHNO

Branding

TECHNO is one of HIMTI BINUS University’s grand events, created to welcome new students into the community. Inspired by Alice in Wonderland, it blends elegance, fantasy, and playful energy to reflect freshmen’s spirit. The logo captures this spirit with a pocket watch symbolizing time and whimsical elements inspired by the Cheshire Cat.

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< Eco Branding
Logo Redesign

Teh Manis SOLO

Branding

The rebranding of Teh Manis Solo presents a friendly, simple, and universal identity, as a drink for everyone. Blending Solo’s heritage with a modern, fun touch to connect with all generations (especially Gen Z).

Layouting

Icel Branding
Booklet

DiN Typeface BookLet

Layouting

DIN is a typeface known for its clean, precise, and highly legible design, first created in Germany for industrial and technical use. Its geometric structure and standardized proportions give it a timeless, functional, and modern character. This booklet highlights DIN’s simplicity, clarity, and versatility in visual communication design.

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< Character Cards
Poster

Jumping Rabbit

Layouting

The Jumping Rabbit poster visualizes a personal goal with the catchy rhyme: “Jump like a rabbit, leave that bad habit.” The playful wording makes the message iconic and easy to remember, encouraging positive change. With clean alignment, bold typography, and contrasting colors, the design feels fun yet structured.

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< Character Cards
Booklet

Guardians Of The Seas Booklet

Layouting

Guardians of the Seas is a booklet addressing the urgent issue of plastic pollution in our oceans, inspiring society to protect marine life and become guardians of the seas.

Graphic & Illustration

Illustration 1
Graphic

Risograph Poster

This Risograph Poster features Jaehyun from NCT 127, a group known for its bold neo and futuristic chrome aesthetic. The design uses layered textures and vibrant tones typical of risograph printing, creating a dynamic and edgy visual.

Illustration 2
Graphic

Small Can Be Beautiful

Small Can Be Beautiful shows how minimal ink use can still produce bold and elegant results. The design combines surrealism and constructivist geometry, where a flower nurtured like a human transforms into graceful beauty.

Illustration 3
Illustration

Icel's Logo

Icel’s Logo represents personal identity and character through visual elements and name, symbolizing hobbies, cultural roots, and daily life.

Illustration 4
Illustration

TIVA SkinCard

TIVA SkinCard was designed as a fresh alternative design reflects creativity, personality for BINUSIANS who feel bored with the standard ID visuals. aesthetics.

Get To Know Me!!